Merchant Gift Certificates Guide Last updated: October 2009
PayPal Merchant Gift Certificates Guide Document Number: 100008.en_US-200910 © 2009 PayPal, Inc. All rights reserved. PayPal is a registered trademark of PayPal, Inc. The PayPal logo is a trademark of PayPal, Inc. Other trademarks and brands are the property of their respective owners. The information in this document belongs to PayPal, Inc. It may not be used, reproduced or disclosed without the written approval of PayPal, Inc. Copyright © PayPal. All rights reserved. PayPal (Europe) S.à r.l. et Cie., S.
Contents Chapter 1 PayPal Merchant Gift Certificates . . . . . . . . . . . . . . 5 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Getting Started With Merchant Gift Certificates . . . . . . . . . . . . . . . . . . . . . . . . 5 Revision History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Chapter 2 Creating Gift Certificates . . . . . . . . . . . . . . . . . . 7 Gift Certificate Creation – Quick Setup . . . . . .
Contents Chapter 4 Gift Certificate Activity & Terms . . . . . . . . . . . . . . . 23 Gift Certificate Activity Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Viewing Gift Certificate Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Gift Certificate Proceeds & Limits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Gift Certificate Terms and Conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Glossary . . . . . . . . . . . .
1 PayPal Merchant Gift Certificates PayPal Merchant Gift Certificates let you sell personalized gift certificates on you website. As soon as you create and publish Buy Gift Certificate buttons, customers and visitors can begin purchasing and redeeming your gift certificates. Merchant gift certificates can be redeemed only for merchandise or services that you sell online. eBay Gift Certificates are sold on eBay.com and can be redeemed only for auction items and merchandise sold on eBay.
1 PayPal Merchant Gift Certificates Revision History Revision History Revision history for PayPal Merchant Gift Certificates Guide. TABLE 1.1 Revision History 6 Date Description October 2009 Updated the list of supported currencies to include Brazialian Real, Malaysian Ringgit, Philippine Peso, Taiwan New Dollar, and Thai Baht. See“Currency” on page 9. June 2007 Removed information about testing Buy Gift Certificate buttons in the PayPal Sandbox.
2 Creating Gift Certificates This chapter describes how to create Buy Gift Certificate buttons and HTML code for your website. This chapter begins with quick setup instructions for creating basic Buy Gift Certificate buttons and publishing them on your website. The remainder of this chapter describes various options for advanced Gift Certificate buttons, such as specifying colors, amounts, and images.
2 Creating Gift Certificates Customizing Your Buy Gift Certificate Buttons 6. Create a style for your gift certificates. – Color – Select this radio button, and select a color from the dropdown menu. PayPal displays your gift certificates with the color that you selected as a background. – Theme – Select this radio button, and select a theme from the dropdown menu. PayPal displays your gift certificates with an etched background that corresponds to the theme you selected.
Creating Gift Certificates Selecting Gift Certificate Details 2 Selecting Gift Certificate Details This section shows how you can set gift certificate details: currency, amount, and shopping URL. Currency Select the drop-down menu on the gift certificate creation page to specify the currency your gift certificates will be sold in. If you do not make a choice, the default setting will be the primary currency for the account. If, for example, the primary currency is Euros for a U.S.
2 Creating Gift Certificates Selecting Gift Certificate Styles z Taiwan New Dollar z Thai Baht z U.S. Dollar When your customers purchase a gift certificate from you in a different currency, PayPal will either convert the gift certificate to your primary currency or ask you to open the balance in the currency in which the gift certificate is being purchased.
Creating Gift Certificates Selecting Gift Certificate Styles 2 Color & Theme You can choose either a color or a theme for your gift certificates. If you do not specify a color or theme, your gift certificates will have blue background. To choose color instead of a theme, select the Color radio button and then select Blue, Orange, Green, or Purple from the dropdown menu.
2 Creating Gift Certificates Selecting an Image for Your Buy Gift Certificate Button FIGURE 2.1 Example of a Gift Certificate for a Business Account Selecting an Image for Your Buy Gift Certificate Button When you select the image for your Buy Gift Certificate button, you can choose a PayPal button image or enter a URL to your own button image. FIGURE 2.
Creating Gift Certificates Security and Encryption for Buy Gift Certificate Buttons 2 1. Click the Use your own button image link. An additional radio button and text box appear. 2. In the Button Image URL text box, enter the URL of your button image. If your image is hosted securely, change the entry to begin with https//.
2 Creating Gift Certificates Editing Your HTML Code PAGE 15
Creating Gift Certificates Editing Your HTML Code 2 Language Encoding for Buy Gift Certificate Buttons Websites that use PayPal in different parts of the world work with different languages and different character encoding schemes. PayPal refers collectively to these differences as language encoding.
2 16 Creating Gift Certificates Editing Your HTML Code October 2009 Merchant Gift Certificates Guide
3 The Checkout Experience with Merchant Gift Certificates This chapter describes the checkout experience for buyers who purchase gift certificates from your website and the checkout experience for recipients who redeem your gift certificates for online purchases made from your website. Buyers of gift certificates do not need PayPal accounts. Recipients of gift certificates must have PayPal accounts or sign up for PayPal accounts at the time of redemption.
3 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Purchasing Gift Certificates FIGURE 3.1 Sample of the Send a Gift Certificate Page 3. Buyer clicks the Buy Gift Certificate with PayPal button.
The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Purchasing Gift Certificates 3 4. Buyer reviews the transaction details on the checkout page as depicted in Figure 3.1, “Sample of the Send a Gift Certificate Page.” Buyer either logs in to PayPal with his account credentials or (if buyer does not have a PayPal account) clicks the Click Here button and provides payment information such as billing address and credit card information. 5. Buyer clicks Continue. 6.
3 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates Recipient Email Terms You may want to inform potential gift certificate buyers not to include a recipient email address if they are not sure who they will give the gift certificate to, or if they plan to print and personally deliver it. If a recipient’s email address is indicated on a printed gift certificate, it may be redeemed only by the owner of that email address.
The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates 3 FIGURE 3.
3 The Checkout Experience with Merchant Gift Certificates The Checkout Experience When Redeeming Gift Certificates FIGURE 3.4 Review Page With Redemption Code Options The recipient is then transferred to your Place Order page (for Express Checkout redemptions). If you have integrated Website Payments Standard, the recipient continues through the redemption flow to complete his payment on PayPal. Once the recipient has completed his purchase, he will receive an email notification of the payment.
4 Gift Certificate Activity & Terms After you set up and start selling gift certificates, PayPal processes and records all your gift certificate purchases and redemptions, automatically sends email receipts and payment notifications, and stores every gift certificate transaction in your account. This chapter provides an overview of your gift certificate activity, including the processing of proceeds in your account.
4 Gift Certificate Activity & Terms Gift Certificate Proceeds & Limits Gift Certificate Proceeds & Limits Proceeds from gift certificate sales are held in a pending balance in your account until the recipient redeems part or all of the gift certificate value, or for 18 months from the purchase date, whichever comes first. When a gift certificate is partially redeemed, the proceeds from the redeemed portion only, less the standard payment receiving fee, are transferred to your available balance.
G Glossary Merchant (Premier or Business account): Any online business or seller offering customized Merchant Gift Certificates through PayPal for purchase and redemption on their website. Also called “Gift Certificate Sponsor.” Buyer: Anyone who purchases a gift certificate from a merchant. The buyer may or may not provide a recipient email address. The buyer is not required to have a PayPal account in order to purchase a gift certificate. Recipient: Anyone who receives a gift certificate from a buyer.
G 26 Glossary June 2008 Merchant Gift Certificates Guide
