Gift Certificates Guide

Merchant Gift Certificates Guide June 2008 17
3
The Checkout Experience with
Merchant Gift Certificates
This chapter describes the checkout experience for buyers who purchase gift certificates from
your website and the checkout experience for recipients who redeem your gift certificates for
online purchases made from your website. Buyers of gift certificates do not need PayPal
accounts. Recipients of gift certificates must have PayPal accounts or sign up for PayPal
accounts at the time of redemption.
Read the following topics to learn more about the checkout experiences with gift certificates:
z “The Checkout Experience When Purchasing Gift Certificates” on page 17
z “The Checkout Experience When Redeeming Gift Certificates” on page 20
N OTE: You can place links in emails and web pages and other business collateral to direct
customers to your gift certificate purchase and redemption pages.
The Checkout Experience When Purchasing Gift Certificates
N OTE: This topic describes the normal experience for buyers who purchase gifit certifcates
from your website. Some buyers have different experiences, based on account balance,
status, or settings.
Here are the steps a buyer takes when purchasing a gift certificate:
1. Buyer clicks your Buy Gift Certificate button.
2. Buyer enters his details in the form fields as shown below.