Gift Certificates Guide

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Merchant Gift Certificates Guide June 2008 25
Glossary
Merchant (Premier or Business account): Any online business or seller offering customized
Merchant Gift Certificates through PayPal for purchase and redemption on their website. Also
called “Gift Certificate Sponsor.”
Buyer: Anyone who purchases a gift certificate from a merchant. The buyer may or may not
provide a recipient email address. The buyer is not required to have a PayPal account in order
to purchase a gift certificate.
Recipient: Anyone who receives a gift certificate from a buyer. An email is sent to the
recipient explaining how to accept and redeem the gift certificate.
Gift Certificate Liability: Merchant’s outstanding balance of unredeemed gift certificates
Unilateral Gift Certificate Recipient: Gift certificate recipient who does not yet have a
PayPal account. Although this implies a new user, it can also represent situations where a gift
certificate is sent to an email alias that has not been registered by an existing PayPal user.
Shopping URL: The web address on a merchant website where recipients go to redeem their
gift certificates
Cancel URL: The web address where buyers are taken when they click the Cancel button
Return URL: The web address where buyers are taken after they complete a transaction
successfully
Redemption Code: A code of letters and numbers that uniquely identifies a gift certificate or
other incentive
Pending Balance: The collateral balance in a PayPal account, where gift certificate proceeds
are held until the time of redemption.