Pelco DX47/4800 hybrid video recorders were designed for customers who want to begin a step-by-step migration to megapixel video while still gaining maximum value from their existing analog video surveillance infrastructure. This is made possible with the introduction of the new DX4700 and DX4800 hybrid video recorders – the latest in the Pelco DX4000 Series of video management solutions.
In our own product mix the new DX47/4800 series sits between the DX8100 and 45/4600 F 45/4600. For DX8100 customers t b being i pressured db by pricing i i and d ffeatures t ffrom th the embedded market; and for analog customers that need to add megapixel IP. In fact the DX47/4800 meets a vast portion of the DX8100 capabilities - for example features such as ATM/POS recording, improved audio recording and more - at just a fraction of the price.
The value proposition of megapixel recording is essential in the presentation and offering of DX47/4800. It is what brings differentiation to our new hybrid from the many hybrids on the market today. The value of megapixel video is understood by most of you – but let’s review. First, just to get a sense of scale of the size of files as we progress from CIF First CIF, .5 5 SVGA (or roughly 4 CIF) and 1.3 MP video.
The value proposition of megapixel recording is essential in the presentation and offering of DX47/4800. It is what brings differentiation to our new hybrid from the many hybrids on the market today. The value of megapixel video is understood by most of you – but let’s review. Here we have a robbery in progress – not the quality of video that most of our customers experience. The problem with video that the typically captured video is when we zoom into a portion of the video.
This CIF video is still typical of what many CCTV customers experience – the is usable only to tell that the suspect was wearing a blue hooded sweatshirt and carrying some soft of automatic pistol.
With a 4 CIF image we get a bit better clarity but we still can’t tell if he has a beard or this is just shadow on this face. This video still doesn’t provide any value for identifying the individual robbing the store.
Now at 1.3 megapixel, we start to realize the value of megapixel recording – this individual could easily be identified though the captured video.
From 2 megapixel recording and up – we are going to see value by zooming in from a distance of into small detail – perhaps a real close up look for identifying tattoos, clothing markings or in a difference scenario, across the street to zoom in at a license plate.
Since the DVR/HVR market is fast evolving, the use case for DX47/4800 is very important to understand. As we stated earlier – the target market is customers who want to leverage the cost advantages of analog, whether for new of existing installs. Customers who want the benefits of the reduced cost of analog cameras, and for who analog cabling has its benefits. These are the customers that have been exposed to, and want the benefits of, highdefinition IP video.
This chart shows us what product to apply to the number of megapixel cameras required. At the cost point of the DX47/4800, particularly with CPDs applied for large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s in cases where 4 megapixel cameras are required. Or DS NVR with our four free licenses is also a very cost effective solution. At 5 + HD camera requirements, we would direct customers to DS or to EnduraXpress.
This chart shows us what product to apply to the number of megapixel cameras required. At the cost point of the DX47/4800, particularly with CPDs applied for large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s in cases where 4 megapixel cameras are required. Or DS NVR with our four free licenses is also a very cost effective solution. At 5 + HD camera requirements, we would direct customers to DS or to EnduraXpress.
This chart shows us what product to apply to the number of megapixel cameras required. At the cost point of the DX47/4800, particularly with CPDs applied for large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s in cases where 4 megapixel cameras are required. Or DS NVR with our four free licenses is also a very cost effective solution. At 5 + HD camera requirements, we would direct customers to DS or to EnduraXpress.
While we don’t want to dwell on speeds and feed, there are some performance factors we want to make sure you understand: Let’s just touch a bit on analog to make sure we’re all on the same page.
Let’s touch the IP side. No doubt there are plenty of hybrid on the market. Today most of those systems do either or both of two things: 1) they support 8 or 16 SD cameras 2) they reduce the number of analog cameras by the number of IP cameras supported. In the future we can look forward to additional HD camera support - today we support a substantial use case with our 8 or 16 analog PLUS 2 IP cameras recording either SD or HD video.
Now, let’s look at our initial support for the display. With our first release of the product, customers will get SD resolution and H.264 at the server.
Now, let’s look at our initial support for the display. With our first release of the product, customers will get SD resolution and H.264 at the server. With an update soon to follow, we will support MPEG4 display at the server. Meanwhile customers will have full viewing capability at the client, client restricted only by the hardware they deploy. 1.Current circuitry of DX47/4800 does not support the co-processors of the Sarix E Series or HD display at server 1.E-series will be fixed in 1.
The performance for DX47/4800 is well-suited for customers with limited bandwidth. Our bandwidth throttle is lower than the DX8100 capabilities and goes down as low as 32 Kbps. Additionally, and not always the case with embedded systems, you can the quality and IPS per camera for both recording and streaming purposes purposes. You can set the resolution for streaming for a group of 8 cameras. These features combined let our customers fine tune performance for their specific circumstances.
And just another reminder – it is the DX4800 that gives us 480/400 IPS at 4CIF, with the DX4700 performance in line with what we’ve provided with DX4600 and DX8100. Like the DX8100 there is one A/D chip to support a group of 4 cameras, and this provides 120 IPS for a group of 4. The UI limits that selection, only in the DX4700 – it’s not a concern for DX4800.
Let’s have a look at client capability for DX4700/4800. The DX Series Client is what we previously referred to as the DX Common Client. There is a matrix of capabilities with this client – it performs a bit differently dependent on which head end, and so we’ve created a compatibility matrix that is part of the client manual. For easy access, we’ll also provide that on the Extranet.
Not completely new, but as a reminder, because we are often asked the client to server parameters are much the same as with the rest of the DX platform: •One server can support five simultaneous remote connections •Any DX client can view as many as 100 DX47/4800s in their tree •And the DX Series client can simultaneously view as many as 36 cameras from any one of those servers.
On the storage side: 1)DX4700/4800 both have 4 drive bays – that provides for 8 TB today and soon we’ll support 12 TB total when we finish testing 3 TB drives. Many vendors in the hybrid class only offer 2 to 4 TB of storage. We have an edge there. 2)We know you have been concerned about the pricing per TB for HDD. We have compared DX4700/4800 to what our tier 1 competitors offer and we believe we line up with what they offer.
Now this is not a list of speeds and feeds – you can get that from the spec sheet and other sales documents. This is the list ranking of features as provided by our beta test sites – sites from all around the globe. These are the value areas that customers recognized and which you will want to focus on in your own sales efforts.
Now this is not a list of speeds and feeds – you can get that from the spec sheet and other sales documents. This is the list ranking of features as provided by our beta test sites – sites from all around the globe. These are the value areas that customers recognized and which you will want to focus on in your own sales efforts.
Let’s have a look at Differentiating Features from the rest of our DX line: 1)HDD Partitioning has created some discussion over the years. Many of our customers sold this as a benefit that allowed customers to optimize storage. Those that may still have been unaware of this capability ran this risk of losing storage with any future changes. As a result, this feature not is defaulted for off allowing customers to take best advantage as they see fit. 2)We now have bi-directional audio as we did in DX4000.
Let’s look at where we’re headed with DX47/4800: We fully expect to ship Version 1 by the end of this month. Within about 8 weeks we will have a software patch that supports the Sarix E series, the extended platform. We should have ability to drive IP PTZ cameras and add MPEG4 viewing at the server.
Version 2, which currently looks to be a Q4 release will provide support for eSATA drives for recording as well as backup/export. And it will gain the ability to view megapixel cameras at the server in an 1080P display. Because them motherboard will change due the back panel and the chip set, this will require a hardware upgrade. Our goal in this version is to make previous units field upgradable through a kit, available at a modest cost.
We will see something different on DX4700/4800 in the way of APIs There will not be a “native” API for DX4700/4800 – there will instead be a Pelco API, based on Endura APIs. This is intended to offer us two things: 1) Endura-enabled capabilities so that an Endura viewing station can view video from these devices and 2) so that our integration partners only have to write their application interfaces once – and then have support for Endura and for the DX47/4800 systems.
Ordering DX4700/4800 is very easy. First, it’s available end of this month, and very possibly will be in Qantel this week. You are ordering 8 or16 channel models and always receiving capability for the two IP channels Storage is from 250 GB to 8 TB today as we discussed earlier earlier. We won’t won t have a designation for DVD in the part number since DVD is included.
We’re sure you’ll have a good sense of who to call for the DX4700/4800. Those DX8100 customers who have been doing battle with downward pricing pressures – they may not be using all of the capability of DX8100 and will be satisfied with 75% of the feature set for 46% of the price. Maybe DX8000/DX8100 customers who you haven’t touched for a while.
Pardon the repetition but we want to emphasize how important the Use Case is. That will be the basis for our success…8 or 16 analog, PLUS 2 IP Megapixel Cameras, up to 3 Megapixels each. This provides an easy path transition to the world of HD video recording With the DX47/4800 they get hybrid capabilities capabilities, High High-resolution, resolution real real-time time recording with transparent connectivity to a very wide world of DX and DS customers.
