Specifications

ISBN-13: 9780769542249
Document type: Conference article (CA)
Conference name: 2010 International Conference on Web Information Systems and Mining,
WISM 2010
Conference date: October 23, 2010 - October 24, 2010
Conference location: Sanya, China
Conference code: 82744
Sponsor: Hainan Province Institute of Computer; Qiongzhou University
Publisher: IEEE Computer Society, 2001 L Street N.W., Suite 700, Washington, DC
20036-4928, United States
Abstract: Marketing theory such as STP and 4P is well known for us in the Industrial
economy. Based on this theory marketing staff achieve customer benefits through upgrading
satisfaction of customer in product. But with the changing of market, people's attention shifted
from benefits to the values, so the limitations of satisfaction theory are appeared. In this paper,
product value will be in-depth analyzed, the model of different position fit about products will be
re-build, we also figure out the relationship among product benefits, fit and position. Structural
Equation was used to make sure the reasonable of the model. © 2010 IEEE.
Number of references: 7
Main heading: Customer satisfaction
Controlled terms: Commerce - World Wide Web
Uncontrolled terms: Benefits - Customer benefits - Empirical
research - Fit - Positioning - Product benefits - Product value - Structural equations
Classification code: 716 Telecommunication; Radar, Radio and Television - 717 Optical
Communication - 718 Telephone Systems and Related Technologies; Line
Communications - 723 Computer Software, Data Handling and Applications - 911.2 Industrial
Economics - 912 Industrial Engineering and Management
DOI: 10.1109/WISM.2010.17
Database: Compendex
Compilation and indexing terms, © 2013 Elsevier Inc.
2.
Accession number: 20133116550636
Title: Experimental investigation on phase transformation of Cu-Ni-Si alloy melts during
cooling
Authors: Jia, L.1 ; Xie, H.1, 2, 3 ; Lu, Z.L.1 ; Wang, X.1 ; Lin, X.3/贾磊;谢辉;吕振林
Author affiliation:
1 School of Materials Science and Engineering, Xi'an University of Technology, Xi'an 710048,
China
2 Xi'an Aeronautical University, Xi'an 710077, China
3 State Key Laboratory of Solidification Processing, Northwestern Polytechnical University,
Xi'an 710072, China
Corresponding author: Xie, H. ([e-mail])
Source title: Materials Science and Technology (United Kingdom)
Abbreviated source title: Mater. Sci. Technol.
Volume: 29