Product specifications

Gestetner F104/F104L 81
Demonstration Script
TOPIC SAMPLE SCRIPT
Before we get started, I’d like to thank you for meeting with me.
I’m confident that you’ll enjoy this presentation of Gestetner’s new
Gestetner F104 Series.
Gestetner has spent more than two decades helping businesses like
yours improve productivity by developing state-of-the-art digital
solutions that integrate seamlessly within the office. This has won
them numerous awards and worldwide recognition as a leader in
the office technology industry.
STEP 1: Introduction
My objective today is to demonstrate the F104L, with a special
emphasis on those features and benefits that you had expressed an
interest in during our pre-meeting discussions. Once I’ve finished
the demonstration, I would welcome your questions. And, if you
like, feel free to make copies, send a fax or Internet fax. It is impor-
tant that you see firsthand how easy this system is to operate.
• State Objective
You’ll discover that Gestetner has combined the best in fax and net-
work-based technologies into a user-friendly product, one that is
both competitively priced and feature-rich.
In fact, it is the most versatile product currently available in the
mid-range MFP segment.
To improve productivity and reduce operating costs, this versatile
document processing system can handle varied application needs
of sites like yours…those made up of approximately 20-30 users.
• Product Position/
Benefits
As you had mentioned, your company has grown significantly over
the last five years, consequently your older fax machines, printers
and scanners lack the speed, image quality and cost-cutting features
your business now requires.
You also wanted a replacement solution that would not
be obsolete
out-of-box. With the Gestetner F104L’s full network integration, that
won’t be an issue. You see, the F104L offers a wide variety of
productivity enhancing and cost-efficient network-based features.
Most exciting of these features is Color Scan-to-Email, which I will
demonstrate in a moment. You had expressed an interest in
scanning photos, artwork and brochures. I’ll show you how easy
and cost-effective that process is.
• Review Prospect’s
Needs