25 YEARS OF ADVENTURES
It’s been an amazing 125 years. Let’s take a look back and reflect on the journey of Schwinn over the many decades. In the 1890s a new technology was all the rage: the bicycle. Around that time, Ignaz Schwinn transitioned to retirement, Bicycles offered riders transportation, recreation, and a sense handing the business down to his son, Frank. Ignaz Schwinn of freedom.
In addition to the popular cruisers, Schwinn also developed The frames of iconic models like the Collegiate, Varsity, the Paramount during this period. A lightweight “high sports” and Traveler showcased bike silhouettes that would become model, the Paramount was designed for racing. It was soon ingrained in American minds. In particular, the Varsity offered dubbed the “king of the track” for both speed and style and an affordable price that helped make cycling a more endurance riding.
Meanwhile, something new was happening in Southern California. People began to hold motocross-style races and perform stunts with bicycles, most notably the Sting-Ray and Krate models. Thus, BMX was born. And thanks to a scene in the documentary On Any Sunday (1971), its popularity soon spread across the country. The BMX craze was at full tilt by the late 1970’s. Extreme sports were becoming popular, and there was a seemingly endless appetite for all things rad.
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