Quick Start Guide

Quick Start Guide imagotag GmbH
Page 4 of 36
[Introduction]
1 Electronic Shelf Labeling – A brief introduction
An electronic shelf label is a device that shows article data and price information on its display. In
comparison to printed labels the information is automatically updated if price or article data
changes.
FIGURE 1-1: Electronic Shelf Labeling
l Cost reduction through elimination
of manual price changes
l Fully automatic price updates from
the headquarters to the branch
stores within seconds
l Process security and price integ-
rity – 100% correlation between
cash point and shelf
l Increased flexibility in price design
and immediate reaction to market
situation Image gain due to use of
highly modern technology
l Simplified processes for store per-
sonnel
l Enhanced sales & price prof-
itability maximize price per-
formance and profit opportunities