Quick Start Guide

Table Of Contents
Core Service Quick Start Guide
Page 4 of 45
1 Electronic Shelf Labeling A brief introduction
An electronic shelf label is a device that shows article data and price information on its display. In
comparison to printed labels the information is automatically updated if price or article data changes.
l Cost reduction through elim-
ination of manual price
changes
l Fully automatic price updates
from the headquarters to the
branch stores within seconds
l Process security and price
integrity 100% correlation
between cash point and shelf
l Increased flexibility in price
design and immediate reaction
to market situation Image gain
due to use of highly modern
technology
l Simplified processes for store
personnel
l Enhanced sales & price prof-
itability maximize price per-
formance and profit
opportunities