Specifications

6
M
M
X
X
-
-
C
C
3
3
8
8
1
1
/
/
C
C
3
3
1
1
1
1
/
/
M
M
X
X
-
-
C
C
3
3
8
8
0
0
/
/
C
C
3
3
1
1
0
0
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
The Colour A4 Market
Whilst it may be a relatively small market at the moment, the colour A4 MFP market is still an important market – and
it is only going to become more important.
It is no secret that the colour MFP market has proved to be very successful in recent years. The implementation of
the B2C or ‘Colour Capable’ strategy coupled with ever decreasing prices has helped to bring colour output to many
more office settings than was previously possible.
This trend is likely to continue, with the colour MFP market (including both A3 and A4 based machines) increasing by
65% CAGR since 2005 H1.
This is not the whole story though.
A 65% CAGR is undoubtedly an impressive performance – but what is really driving it? The continuing trend for
introducing colour output to offices is helping, but that is not the only reason.
The introduction of lower priced A4 devices to the market is really driving the rapid increase in unit sales. A3 colour
MFP sales increased at 41% since 2005 H1. A4 units showed a 110% increase during the same period.
Colour MFP Market - A3 Vs A4
-
50,000
100,000
150,000
200,000
250,000
300,000
2005 1H 2005 2H 2006 1H 2006 2H 2007 1H 2007 2H 2008 1H 2008 2H
(Est)
A4
A3