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FEATURE ARTICLE

On the cover...

Extron at InfoComm

COLUMNS

5 The Extron Hotline:

I-Demos

6 Marketing Matters:

Winning the Price War

without Loosing it too

10 Unique Techniques:

Digital Sync Validation Processing

(DSVP™)

12 Technically Speaking...

IR Control — The Invisible

Frontier

16 Tech Corner:

Tri-Level Sync in a Bi-Level World

20 Featured Product:

ISM Series

ALSO IN THIS ISSUE

7 New Products

18 New News

24 Tweeker Use

Issue 13.2 April – June 2002

Extron at InfoComm

Connecting with A/V Professionals

continued on page 2

t is time to gear up for our biggest tradeshow of the year—InfoComm

2002. Extron will unveil dozens of new products, present educational

courses, and cut loose with you at the Extron 2002 Rock & Rodeo Bash!

InfoComm is a great place for Extron to

keep you, our dealers, consultants and

endusers, informed about the latest

innovations and technologies in A/V, as well

as meet with you personally. All of which

enables us to provide the best Service,

Support, and Solutions - S

On the Show Floor

This year, we will utilize 6,000 square feet

of booth space to display a wide array of

new products as well as selected items from

our line of interfacing, switching,

distribution, signal enhancement, and cable

products. There will also be working

demonstrations that emphasize real-life

applications and innovative solutions using

new and existing Extron products.

In addition, the new Extron 2002-2003

Product Catalog will be available in our

booth, complete with the New Products

Brochure, which highlights all the new

products introduced at the show. As always,

your Customer Support Representatives,

and Extron’s Product Managers and

Management will be on hand to answer

any technical questions and provide you

with information and literature about

Extron technologies and products.

The Extron

tradeshow

booth at

InfoComm 2001

Summary of content (24 pages)

PAGE 1
www.extron.com TM Issue 13.2 April – June 2002 Extron at InfoComm Connecting with A/V Professionals The Extron tradeshow booth at InfoComm 2001 FEATURE ARTICLE On the cover... Extron at InfoComm COLUMNS 5 The Extron Hotline: I-Demos 6 Marketing Matters: Winning the Price War without Loosing it too 10 Unique Techniques: Digital Sync Validation Processing (DSVP™) 12 Technically Speaking...
PAGE 2
Extron at Infocomm (cont.) EXTRON SEMINARS Topics of the special Extron Seminars for Extron dealers @ InfoComm courses include: • Financing Business Growth Hosted by Andrew Edwards, President of Extron Electronics Instructors: Howard Edwards, Managing Director for Commercial Banking Consultants Ed Ellingwood, Vice President of Finance for Extron Electronics Andrew's seminar is designed for the CFO or financial decision maker of A/V dealerships.
PAGE 3
INFOCOMM ACADEMY / EXTRON CLASSES Topics for the 2002 InfoComm Academy/Extron classes include: • The Truth About Scan Converting Instructor: Chris Gillespie, Extron Technical Trainer Provides a basic overview of the video signal hierarchy, explains how a scan converter works, goes over the pros and cons of various decoding technologies, and points out what features need to be considered when selecting a scan converter.
PAGE 4
Extron at Infocomm (cont.) INFOCOMM/Projection Shoot-Out DVD – Volume One The Demonstration and Evaluation Standard Wednesday, June 12, 2002 Rock & Rodeo Bash 2002 It is also time once again for one of InfoComm’s most anticipated events, the Extron Party.
PAGE 5
THE EXTRON HOTLINE by Jeff Gibson, Vice President of Sales I-Demos: Your Virtual Extron Instructor W hile installation manuals are sufficient for most products, there are times when a more personal, hands-on presentation would be ideal. And, although we’d really enjoy providing in-person, individual instruction to each Extron dealer, this is not always very timely or practical.
PAGE 6
MARKETING MATTERS by Lee Dodson, Vice President of Marketing Winning the Pricing War without Losing it too P ricing strategy is often at the heart of every company’s competitive business plan. It’s a well-known fact that the winner of any looming price war is usually the customer as prices creep downward. Occasionally, as the battle intensifies, lower and lower prices translate into lower profits for all competing parties.
PAGE 7
N E W P R O D U C T S R E C E N T LY I N T R O D U C E D F R O M E X T R O N AAP 301 & AAP 302 Full Rack Width, 1U and 2U Faceplate AAP 301 AAP 302 AAP Silk-Screened Panels Silk-Screened Architectural Adapter Plates Crestron TPSBLOCK-10 AAP Panels The Extron AAP (Architectural Adapter Plate) 301 and 302 are 1U and 2U high, full rack metal panels that support the installation of AAP panels into a rack as a single unit.
PAGE 8
N E W P R O D U C T S R E C E N T LY I N T R O D U C E D F R O M E X T R O N MDA Half Racks Half Rack Width Mini Distribution Amplifiers Extron VersaTools ™ Quarter Rack Width Enclosure Mini Distribution Amplifiers The MDA 3AV RCA, MDA 5AV RCA, and MDA 5SVA RCA Mini Distribution Amplifiers are affordable, compact distribution amplifiers for a number of A/V applications including boardrooms, training facilities, home theater, and rental and staging.
PAGE 9
N E W P R O D U C T S R E C E N T LY I N T R O D U C E D F R O M E X T R O N QSD 204 Quad-Standard Decoder with optional SDI RGB 164xi Universal Mountable Computer Interface VSS 100 Video Sync Separator The Extron QSD 204 Quad Standard Decoder accepts composite video, S-video or component video on three inputs and decodes the signals into component (Y, R-Y, B-Y) or RGB (RGsB, RGBS, or RGBHV) for output. The fourth input is RGBS or RGBcvS from the SCART connector found on many European DVD players.
PAGE 10
UNIQUE TECHNIQUES Digital Sync Validation Processing (DSVP™): Verifying the Signal with DSVP—Providing Proactive Service and Support for Extron Matrix 12800 and CrossPoint Plus Matrix Switchers E xtron offers a variety of technologies to enhance and improve video images, but there’s one that actually goes inside and helps troubleshoot a system, providing proactive service and support capabilities: Digital Sync Validation Processing (DSVP™).
PAGE 11
UNIQUE Communitronics, an A/V dealership in St. Louis, Missouri, recently hatched upon the idea of utilizing DSVP’s powerful active updating capabilities within AMX touch panels. To begin, Leitensdorfer determined that the easier the detection, the better the results. He reasoned that many end-users are not concerned with the horizontal and vertical scan rates; they just want to know if the signal is active or not. “The scan rate of the inputs really only benefits the technical staff,” he said.
PAGE 12
T E C H N I C A L LY SPEAKING... by Steve Somers, Vice President of Engineering IR Control — The Invisible Frontier H ow many of you grew up like me in a house with “the clicker”? Dad: “Steve, bring me the clicker. Perry Mason is about to start on channel eight… oh, thanks.” ker-chunk, ker-chunk, ker-chunk... ker-chunk… Perhaps I was fortunate. Most of my friends didn’t have “space command” in their homes.
PAGE 13
T E C H N I C A L LY describes how heat moves through a solid, convection describes how heat moves through a liquid or gas. Of the three methods, radiation is the most powerful. Radiation moves at the speed of light and is the phenomenon we perceive in the dull red glow of the coals in a fire or the element of an electric oven.
PAGE 14
T E C H N I C A L LY Seeing Like An Owl Some cameras and camcorders can capture images in total darkness. How does this work? As stated previously, photo diodes and the charge-coupled devices (CCDs) used in cameras respond to a wide range of photon wavelengths and any number of photons striking the surface of a photo sensitive semiconductor produces a proportional amount of electron charge. Camera CCD imagers may possess a spectral response from about 0.4 microns (blue) to about 1.050 microns (IR range).
PAGE 15
T E C H N I C A L LY SPEAKING... Figure 3. An example of an IR data transmission and its construction. number of cycles of carrier signal corresponding to the burst period representing the first part of a ONE or ZERO may be of the same time interval with the delineation between the two being the number of carrier cycles for which no burst is sent. The carrier burst ON time along with the carrier burst OFF time is called a “burst pair.
PAGE 16
TECH CORNER Tri-Level Sync in a Bi-Level World T he advent of HDTV has brought a number of new concepts and technologies with it. One of the concepts put into practice is tri-level sync. Tri-level sync solves some traditional problems found with bi-level sync. Although tri-level sync is preferable with the new television system, we still find ourselves interfacing to systems capable of handling only bi-level sync. Therefore, the need exists to convert from tri-level to bi-level sync on occasion.
PAGE 17
TECH CORNER synchronization in the new television the zero volts (specified black level) and CVC 200 will perform the conversion of system. Tri-level sync eliminates the DC first transitions negative, to -300 mV (+/- 6 tri-level to bi-level sync as part of the component and provides a more robust mV). After a specified period, it transitions component HDTV to RGB conversion way positive + 300 mV (+/- 6 mV), holds for a process.
PAGE 18
NEW NEWS FROM THE INDUSTRY ExtroNews publishes information about new products that are relative to the Extron product line in the New News section. Also listed are the recommended Extron products that will complement these new display devices in their targeted applications.
PAGE 19
NEW NEWS FROM THE INDUSTRY Hitachi America, Ltd. http://global.hitachi.com Mitsubishi www.mitsubishi-presentations.com Sharp Electronics Corporation www.SharpLCD.com Hitachi America, Ltd. has recently announced the CP-S370W, a bright ultra-portable LCD projector designed for educators and budget-conscious consumers. The CP-S370W offers 2200 lumens brightness and a native (800 x 600) SVGA resolution. It features two RGB inputs, as well as component video, composite video and S-video inputs.
PAGE 20
FEATURED PRODUCT ISM Series Integration Scaling Matrix Switchers with Audio T he Extron ISM Series consists of two Integration Scaling Matrix Switchers: the ISM 182 and ISM 482. Both are eight input, two output matrix switchers with built-in scalers. All eight inputs are fully configurable for RGBHV, RGBS, RGsB, component video, S-video, or composite video on female BNCs. The ISM 482 also accepts HDTV to facilitate future system expansion or projector upgrades.
PAGE 21
FEATURED while switching the signal to the other display at a higher resolution. In another instance, there are two conference rooms with a centralized control system between them. One room is equipped with a projector that accepts a resolution of 1024 x 768 while the other room has a plasma with a resolution of 852 x 480. The ISM enables the presenter to not only switch the signal, but to also scale the signal to match the native resolution of either display.
PAGE 22
FEATURED PRODUCT Both models also include RS-232 capability. The unique advantage of RS-232 control is the Extron Simple Instruction Set (SIS™). SIS is provided for RS-232 control via Extron’s Windows®-based control software or a third-party control system. Extron ships the software with every matrix switcher. This icon-driven software uses a graphical, drag-and-drop interface to make I/O configuration and other customization functions simple and convenient. (communications method) on the Internet.
PAGE 23
S-video models with and without Stereo Audio 270 MHz (-3dB) video bandwidth 1 x 3 or 1 x 5 on female 4-pin mini DIN connectors Small quarter rack width enclosures with versatile mounting options Stereo Audio Only models accept balanced/unbalanced stereo audio 1 x 3 or 1 x 5 on captive screw or unbalanced RCA connectors Flexible power options International external power supply included Serial Digital Video (SDI) model accepts SMPTE-259M Serial Digital Video 1 x 4 on female BNC connectors Composite vide
PAGE 24
Tweeker Use #64 Cork Remover Joe Baran of Video Exhibits Group in Windham, CT, uses his tweeker to remove broken corks and cork sediment from 20 year old wines. “Like tweeking an old CRT projector, I use the tweeker to adjust angles, making the cork easier to remove,” Joseph explains. Then he sits back, relaxes, and enjoys a nice glass of 1966 Chateau Margaux with the latest edition of ExtroNews. Send us a photograph and brief explanation of how you use the Tweeker.