Operating instructions

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OPERATION ORBAN MODEL 9400
In terms of loudness, midrange texture, and HF texture, these presets are similar to
the LOUD-HOT+BASS presets.
IMPACT: IMPACT is intended for CHR and similar formats where attracting a large
audience (maximizing cume) is more important than ensuring long time-spent-
listening. This is a loud, bright, “major-market” preset that has a great deal of pres-
ence energy to cut through on lower-quality radios.
Its sound changes substantially as the Less-More control is turned down—loudness
decreases, while bass punch and transparency improve. Therefore, exploring various
Less-More settings is very worthwhile with
IMPACT, because, for many markets, this
preset will be “over the top” if it is not turned down with L
ESS-MORE. It is not a
good choice for low bit rate codecs because of its brightness.
INSTRUMENTAL: An alias for the JAZZ preset.
JAZZ: JAZZ is tailored toward stations that play mostly instrumental music, particu-
larly classic jazz (Armstrong, Coltrane, Mingus, Monk, etc.). It is a quiet preset with a
very clean, mellow high end to prevent stridency on saxes and other horns. It pre-
serves much of the qualities of the original recordings, doing light re-equalization.
The preset produces very low listening fatigue, so it is a good choice for stations that
want listeners to stay all day. Note that stations programming “smooth jazz” should
investigate the SMOOTH
JAZZ preset, which is louder and more “commercial”-
sounding.
Because of its mellow high end and lack of density build-up, the JAZZ
preset works
well with low bit-rate codecs.
LOUD: There are several LOUD presets.
LOUD-HOT is very bright and present, with up-front vocals. Release time is medium.
LOUD-HOT+BASS is based on LOUD-HOT. It is tuned for the maximum amount of
bass we could add without creating obvious distortion on some program material.
This amount of bass may be excessive with certain consumer radios (particularly
“boom-boxes”) that already have substantial bass boost. Use it with care.
LOUD+SLAM is very similar to LOUD-HOT+BASS. Because of the 18 dB/octave B
ASS
SLOPE, its advantages will be appreciated most through radios with good low bass
response.
LOUD-PUNCHY is the quietest of the “loud” preset family. It is designed for a
bright, sizzling top end and very punchy lows. It is a good choice for stations that
feel that the LOUD-HOT presets are too aggressive, but that think that the ROCK
presets are insufficiently loud for their market position. It is not a good choice for
low bit rate codecs.
LOUD-BIG compromises between LOUD-HOT and LOUD-HOT+BASS. It uses a 12
dB/octave bass equalizer slope to achieve punchy bass that still has enough mid-bass
boost to help smaller radios.