User Manual

Industry Sector
Case Study Building Technologies Division
Herzogenaurach, February 3, 2011
Innovative building automation concept for PUMAVision Headquarters in Herzogenaurach
Intelligent system concept for maximum comfort
Ralf Habermann, Thomas Kerz, Helmut Vogel*
Sportlifestyle company PUMA claims to have built the first climate-neutral corporate
headquarters in its industry. All electricity for the new 35,000 m
2
company headquarters
comes from renewable energy sources. The interdisciplinary Desigo building automation
system from Siemens has been instrumental in reaching this goal. Concrete core
temperature control is used for basic heating and cooling of the main building. Some of the
heating and cooling is generated by two heat pumps.
Sustainable construction and operation of buildings and production facilities has become enshrined
in the corporate philosophy of more and more companies. Based on its sustainability concept
called “PUMAVision”, the German sportlifestyle company headquartered in Herzogenaurach has
constructed a building complex where established, proven and innovative technologies are
combined in intelligent ways. The PUMAVision Headquarters, designed by Klaus Krex of
Nuremberg-based architecture firm da capo al fine Architekten, consists of the administration
building (dubbed “Office”), a company conference center (“Brand Center”) and a PUMA Store
(“Retail Building”). Basic heating and cooling for the Office building comes from thermally activated
concrete slabs; additional heating or cooling to achieve comfortable temperatures comes from
façade-oriented fan coils operated via individual room controllers and from radiators. Because the
Retail and Brand Center buildings are used in very different ways, no concrete core temperature
control—also called thermo-active building systems (TABS)—was installed there. Centrally located
partial air-conditioning systems supply each room with the hygienically required air volume.
To achieve climate-neutral building operations—one of the goals PUMA set for itself—the electricity
used by the company comes from Lichtblick AG in Hamburg (renewably generated), from a 1,000
m
2
photovoltaic installation on the roof of the Retail building, another 140 m
2
of photovoltaic
modules incorporated into the façades as well as a wind farm in Turkey as a carbon offset project.
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Siemens Schweiz AG
Industry Sector – Building Technologies Division
Gubelstraße 22, CH-6300 Zug, Switzerland
Press Relations: Petra Krokowski
Phone: [phone]
E-mail: [e-mail]
Siemens AG
Industry Sector – Building Technologies Division
Friesstraße 20, 60388 Frankfurt