Brochure

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ONE SIGMA - THREE PRODUCT LINES
Your relationship with photography is about to be transformed
SIGMA is organizing all its interchangeable lenses into three product lines. Each line is based on its own clearly
dened development concept, and every new lens we announce will belong to one of these lines.
Our objective is not to impose a new way of categorizing equipment, but simply to clarify the approach we have taken
in developing each new lens. Our hope is that these product lines will help guide photographers, giving an overview of
the type of image creation each lens was designed to support. You might think of it as adding tags to a database.
The product line categories provide additional guidance, but it is ultimately the photographer who will consider
this information in choosing the right lens. As we take our lenses to a new level of quality we’re providing additional
information that describes them from a new perspective.
Simply by identifying the product line that resonates with their own photographic orientation, any photographer will
be able to nd the right SIGMA lenses quickly and easily. This is sure to close the gap between the photos you’re
taking now and the photos you’re capable of taking. SIGMA’s product lines are going to redene the way you relate
to photography.
We
,
re organizing all our lenses into three product lines
We organize all of our interchangeable lenses into three product lines. Each line is based on its own clearly
defined development concept, and we develop each lens to exemplify the concept of either one of the Art,
Contemporary and Sports lines.
Incorporating the very latest technology in these
lenses, SIGMA has solved the difficult problem of
keeping size and weight low without compromis-
ing on advanced optical performance or utility.
High-performance, versatile, compact and superbly
portable, the lenses in our Contemporary line can
handle landscape shots on your travels, casual
snapshots, family pictures, and all sorts of other
photo opportunities.
With their high-level optical performance and ex-
pressive power, these lenses can capture fast-mov-
ing subjects, even at distance. This high-perfor-
mance line also offers a variety of functions to aid
the photographer in challenging conditions and
scenarios. Besides sports photography, the lenses
are also perfect for nature shots featuring birds,
wild animals and other creatures, and for capture
of aircraft, trains, race cars and more. Our Sports
line lenses also offer a wide range of customization
functions: exclusive software allows many settings
to be customized.
With unsurpassed expressive performance, these
lenses meet the highest standards demanded by pho-
tographers. Developed with the maximum emphasis
on artistic touch, our Art line lenses are designed to
meet the expectations of users who value a creative,
dramatic outcome above compactness and multi-
function. Along with landscapes, portraits, still-life,
close-up and casual snaps, they’re perfect for the
kind of photography that unleashes the inner artist.
Ideal for studio photography, they offer just as much
expressive scope when capturing architecture, starry
skies, underwater shots and many other scenes.
Unbeatable expressive performance -
lenses for the artist in you
Designed with a focus on sophisticated optical
performance and tremendous expressive power,
our Art line delivers high-level artistic quality.
High performance, yet compact and
lightweight - true all-round lenses
Featuring the very latest technology, and com-
bining optical performance with compactness,
our high-performance Contemporary line covers
a wide range of needs.
Sophisticated and agile when it comes
to capturing action and movement - high
performance lenses for dynamic shooting
Offering sophisticated optical performance and
expressive capabilities our Sports line lenses de-
liver high action-capture performance, enabling
photographers to get exactly the shots they want.
Contemporary
C
Art
A
Sports
S