SRS-XB43/33/23 Communication Guideline ver. 1.0 2020/2/7 Marketing communication section Sony Home Entertainment & Sound Products Inc.
New XB series Common Concept Enjoy your music festival, anyw here anytime. Feel the atmosphere and sense of unity as if you w ere at an open-air music festival.
XB Series Target Image Men/Women in their teens to 30s . Loves partying with their friends. Doesn’t matter whether that place is inside or outside. Listens to punchy bass music. Marketing Communication Sec.
Newly introduced XB series outlook XB43 XB33 XB23 Sony Home Home Entertainment Entertainment&& Sound Sound Products Products Inc. Inc.
New XB Series Common Features Sound Toughness Usability ・EXTRABASS Sound ・X-balanced Speaker unit ・Tweeter(XB43 only) ・LIVE SOUND mode （XB43/33 Only） ・Water Proof & Dust Proof (IP67) ・Long Battery Life ・Shock proof （XB33/23 ・Lighting（XB43/33 Only） ・Party connect ・Sony Music Center ・Fiestable（XB43/33 Only） ・Portability (size, design, weight, built in battery) ・BT® ・NFCTM （XB43/33 Only） ・Multi layout ・USB Type-C™ Only） Marketing Communication Sec.
XB43 Feature Priority list ①Sound ・EXTRABASS Sound ・X-balanced Speaker unit ・Tweeter ・LIVE SOUND mode ②Toughness ③Usability ・Water Proof & Dust Proof (IP67) ・Long Battery Life ・Lighting ・Party connect ・Sony Music Center ・Fiestable ・Portability (size, design, weight, built in battery) ・BT® ・NFCTM ・Multi layout ・USB Type-C™ Marketing Communication Sec.
XB33 Feature Priority list ②Sound ・EXTRABASS Sound ・X-balanced Speaker unit ・LIVE SOUND mode ①Toughness ・Water Proof & Dust Proof (IP67) ・Long Battery Life ・Shock proof Marketing Communication Sec.
XB23 Feature Priority list ①Usability ②Sound ③Toughness ・EXTRABASS Sound ・X-balanced Speaker unit ・Water Proof & Dust Proof (IP67) ・Long Battery Life ・Shock proof Marketing Communication Sec.
Communication Strategy XB43 XB33 Sound Quality Durability XB23 XB Series Concept Common Feature Appeal point for each Model Marketing Communication Sec.
Asset creating direction XB43 Main appeal point Situation Location Sound Quality Inside In house Pool XB33 XB23 Durability Portability Outside Outside Ocean Pool Park Camp site To differentiate each model, we come up with the different appeal point and location that matches each models’ strength.
Sound Feature Comparison XB43 XB33 XB23 X-Balanced Speaker unit Yes Yes Yes Tweeter Yes No No Light Weight Mica Reinforced Cellular Diaphragm & Cap Yes Yes Yes LIVE SOUND mode Yes Yes No Passive radiators Yes Yes Yes XB43 has the best sound among 3 speakers Marketing Communication Sec.
②Toughness FeatureComparison Comparison Toughness Feature XB43 XB33 XB23 Waterproof & Dustproof (IP67 rated) Yes Yes Yes Shockproof No Yes Yes Rustproof Yes Yes Yes Battery life(Stamina)*1 24H 24H 12H Battery life(XB) 14H *2 14H *2 10H *3 XB33 is the most durable speaker among 3 *1 When lighting is off in STAMINA mode, and the volume is set to approximately half the maximum level. The sound mode and lighting settings require changing from the factory defaults.
③Usability Feature Comparison XB43 XB33 XB23 Size (mm) 324x123x117(TBD) 244x105x97(TBD) 73×218×73(TBD) Weight (g) 2820(TBD) 1080 (TBD) 598 (TBD) Strap No No Yes Lighting Yes Yes No Party connect Yes Yes Yes Application Fiestable/SMC Fiestable/SMC Sony | Music Center NFC Yes Yes No USB port for charging device Yes Yes No USB Type-C™ Yes Yes Yes XB23 is the most portable speaker among 3 Marketing Communication Sec.
Features Marketing Communication Sec.
XB Sound Keeping the concept from the predecessor model: more sound pressure and the deeper bass Enhance every beat and give your party extra boost thanks to EXTRA BASS™. Dual passive radiators work together with 2 way speakers (SRS-XB43)/stereo full-range speakers(SRS-XB33/23) to enhance low-end tones, giving bass a boost – despite the compact size. Marketing Communication Sec.
X-Balanced speaker unit X-Balanced Speaker Unit enhances sound quality and power -Developed by Sony, the X-Balanced Speaker Unit achieves high sound quality and powerful sound pressure for a richer, deeper, more rewarding listening experience. XB23&XB33 Conventional X-Balanced Speaker • Increase area of Speaker Diaphragm in same height space. ⇒ Sound Pressure Up • Reduce amplitude in same sound pressure level. ⇒ Less distortion • Off-center unit design with optimized weight balance.
X-Balanced Speaker unit- how it works Within the same height, it maximizes the speaker size and realize more sound pressure Meanwhile, the unit’s off-center design and optimized weight balance help to enhance clarity and widen the sound stage.
Sound Quality Tweeter for XB43 Side Passive radiator MRC cone and dust cap Diaphragm 2way speaker system Tweeter Dust cap woofer Designed high audio frequency units to make up for Woofer. ⇒ Vocal Clarity improvement Optimized layout to reproduce clear bass sound. The rigid and lightweight Mica Reinforced Cellular (MRC) cone and dust cap contributes to the sound quality.
LIVE SOUND mode “LIVE SOUND” mode to reproduce more realistic and 3-dementional sound With DSP technology Keeps the solid primary sound(vocal and instrumental sound), spread the ambient element such as cheers and reverb. realize more realistic sound at the music festival and live concert. Vertically angled speaker Optimized the angle for the “LIVE SOUND mode” serves for the wider service area. 3-demensional music experience as if you were at the live venue Marketing Communication Sec.
Toughness- IP67 Waterproof -Protect from immersion up to 1m / 30min “ingress of water in harmful quantity shall not be possible when the enclosure is immersed in water under defined conditions of pressure and time (up to 1m of submersion)” IP67 Waterproof Dustproof Dustproof -Protect from Dust “No ingress of dust; complete protection against contact (dust tight)” following an 8-hour test Rustproof -Protect from Salt water Not only in the pool but it’s OK to use in the sea.
Toughness-Shock Proof The SRS-XB33/23 has undergone extensive shock testing to make sure it can withstand the inevitable knocks, bumps and scrapes that come with everyday use. Even if you drop it, the SRSXB33/23 will keep on working*. *This does not guarantee no damage, no breakdown, or waterproof and dust proof performance in all conditions. Deformation or damage from dropping the system or subjecting it to mechanical shock may cause deterioration of the waterproof and dust proof performance.
Toughness- Fabric XB43/33/23 : Washable* with fabric. ◆NG Use cases for Communication!! Washing with detergent/Soap Risk of damaging the water repellent coating Washing with brush Risk of damaging the fabric 22 *If the surface of the system gets dirty, do not use detergent, thinner, benzine, alcohol, etc. to clean and do not brush the system.
Usability-Lighting(Newly refreshed design) XB43 Line-Light (Multi Color) Tweeter light Speaker light XB33 Line Light (Multi Color) Speaker light *XB23 doesn’t have the lighting Lighting Liven up atmosphere like EDM Festival Department 23
Usability-Party Connect (former Wireless party chain) ①Several pattern of Lighting synch-mode Up to 100 units ②Smartphone App control Sony|Music Center can control this function All Flashing ・Select the pattern of lighting synch-mode Random Circle Mode Off Light Sync Party connect *Party connect only works within XB43/33/23 Department 24 Party Connect
Usability-Multi layout You can layout the main unit both horizontally and vertically.
Usability Portability BLUETOOTH®/NFC™ Portable size, perfect to bring anywhere Even better with the strap（XB23 Only） Bluetooth® technology and NFC™ function allows you to easily listen to music stored in/streamed with your smartphone. (NFC is only for XB43/33) Marketing Communication Sec. USB Type-C™ and USB port for charging device XB43/33/23 can be charged with USB Type-c™ cable Connect your smartphone via USB for battery charging.
Assets Marketing Communication Sec.
Product Shot Already available on the palette net Marketing Communication Sec.
Illustration To show the technical detail in the sound quality Live Sound X-Balanced Speaker Unit A=LIVE SOUND on B=LIVE SOUND off ※[A][B]text is layered and can be deleted depend on your use Marketing Communication Sec.
PAS Lifestyle/In-situation cut list Cut main cut（Lifestyle） main cut（in situation） Image with models=Usage rights expire on Mar. 15th 2021. The image can be used for all media except TV broadcasting and cinema Ad. Water & Dust proof（IP67） Party conect XB sound XB43 Note Color # of images Cut Bx1 1 main cut（Lifestyle） Image without models=The image can be used for all media except TV broadcasting and cinema Ad.
SRS-XB43/33 Product Video Plan (Product focus video, not emotional type of video) To differentiate 2 videos, XB43 focuses on Sound quality, and XB33 focuses on durability XB43 Focuses on Sound quality XB33 Focuses on Durability ・Starting with big party scene in which audience can ・Starting with the XB sound scene and followed by many use feel the deep bass music （Scene: In house） cases in which we focus on durability （Scene:Outside） ・Using CG for sound part to fully appeal the sound quality ・Fun, health
Asset Deliverable Schedule Product images Already available on the palette net In-situation images Lifestyle images Illustration Already available on the palette net Video (XB43/XB33) Feb/M Marketing Communication Sec.
SONYはソニー株式会社の登録商標または商標です。 各ソニー製品の商品名・サービス名はソニー株式会社またはグループ各社の登録商標または商標です。その他の製品および会社名は、各社の商号、登録商標または商標です。
