Specifications

Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture
quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing
technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of
thousands of individual on-screen elements are processed and remastered in the blink of an eye,
boosting color, contrast, and clarity, bringing astounding realism to your content.
Real life depth with deep blacks and impressive brightness
Experience real-life depth and detail with the deep blacks and impressive brightness of Full Array
LED, powered by the Cognitive Processor XR™. By controlling brightness in sections of the
screen independently, our new unique Full Array LED backlight structure balances light output to
ensure scenes are full of breathtaking contrast. XR Contrast Booster 10 further enhances
contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black
levels.
A wide color spectrum for real-world shades and hues
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™
enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade
with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the
range of hues and saturation allowing for extremely precise details within textures and ensuring
skin tones look completely natural – with the same accuracy as the human eye.
Boosted, more vivid colors
Rich Color Enhancer boosts neutral color tones beyond standard levels and creates more
vividness and saturation compared to a conventional TV. When watching in vivid mode, reveal
rich, pleasantly saturated colors in everything you watch by enabling Rich Color Enhancer.
The entertainment you love. With help from Google
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your
favorite content from across your apps and subscriptions and organizes them just for you.
Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search
across your favorite apps.
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Bring the cinematic experience home, enjoy included movies with BRAVIA
CORE™
With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the