Product Datasheet/Brochure

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Design Concept
The new design adopted for the five SP series lenses already on the market is essentially the fusion
of engineering and style, the pursuit of functional beauty and craftsmanship achieved by giving
meticulous attention to minute details. The use of metal as the exterior material creates a high-
grade design based on a concept that emphasizes “Human Touch” characteristics and significantly
improves user-friendliness. The SP models feature a novel design for the switches, easy-to-read
characters, an enlarged window over the distance scale and the adoption of organic forms that are
easy for the photographer’s fingers to hold onto.
This design philosophy—the pursuit of functional beauty with a “human touch”—is applied even to
the most minute details of the new SP 70-200mm G2 (Model A025) high-speed telephoto zoom lens.
By using metal for the exterior material, the Model A025 achieves a size and weight that makes
comfortable handheld shooting possible, with a slim and stylish appearance design to top it all off.