Datasheet

AIRCOUSTIC Our exciting new project launches

The Aircoustic brand symbolises an entirely new, custo-

mer-oriented approach to sell headphones. The concept

based on actual consumer behaviour, provides a better

overview for the customer at the shelf and actively promo-

tes the decision to buy. Innovative, interesting and unique

hero products complete the purchasing experience.

SEGMENTATION BY USE –

Our concept is based on range purchasing behaviour. Sur-

veys have established that customers base their decision

to buy on the intended use. Headphones, for example, are

required for travelling or are worn during jogging. For this

reason, we segment the Aircoustic product by use rather

than by type or design. This lets the customer ﬁ nd the right

headphones for his intended use very quickly.

DECISION GUIDANCE

AND FAST ORIENTATION –

The concept for the Aircoustic product line indicates the re-

levant applications and so actively supports the customer

in their decision to buy. The colour guidance system leads

them to the desired product segments such as sports, tra-

velling or fashion. From there they can choose from several

specially developed models with speciﬁ c beneﬁ ts.

INTERESTING INNOVATIONS –

For many years, Vivanco has been one of the leading spe-

cialists for headphones. This also holds true for the new

Aircoustic product range featuring unique items no other

vendor can boast of. Let us surprise, intrigue and delight

both you and your customers.

COMPREHENSIVE SOLUTION –

Aircoustic is the comprehensive solution for headphones.

We ensure a uniform and attractive shelf presentation mi-

nimising the need for staff intervention. At the same time,

we address all customer groups much more directly. The

individual product segments are also ideally suited for ad-

ditional placement or seasonal promotion such as during

the travelling season or for sports events.

07050_VIV_aircoustic Folder2010_EN.indd Innen2 18.08.2010 13:20:21 Uhr