Specifications

A brand introduces itself
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The aircoustic brand symbolises an entirely new,
customer-oriented approach to sell headphones. The
concept based on actual consumer behaviour, provides
a better overview for the customer at the shelf and
actively promotes the decision to buy. Innovative,
interesting and unique hero products complete the
purchasing experience.
Segmentation by use
Our concept is based on the purchasing behaviour. Sur
veys
h
ave established that customers base their decision to buy
on the intended use. Headphones, for example, are required
for travelling or are worn during jogging. For this reason, we
segment the aircoustic product line by use rather than by
type or design. This lets the customer find the right head-
phones for his intended use very quickly.
Decision guidance and fast orientation
The concept for the aircoustic product line indicates the
relevant applications and so actively supports the customer
in his decision to buy. The colour guidance system leads
him to the desired product segments on the shelf where he
can choose the right product from several segments such
as sports, travelling or fashion.
Interesting innovations
For many years, Vivanco has been one of the leading
specialists for headphones. This also holds true for the new
aircoustic product line featuring unique items no other
vendor can boast of. Let us surprise you and also draw your
customers’ attention.
Comprehensive solution
aircoustic is the comprehensive solution for headphones.
We ensure a uniform and attractive shelf presentation mini-
mising the expenses for customer counselling. At the same
time, we address all customer groups much more directly.
The individual product line segments are also ideally suited
for additional placement or seasonal promotion such as
during the travelling season or for sports events.
AIRCOUSTIC