WEBER CRAFTED OUTDOOR KITCHEN COLLECTION MESSAGING BOOK ©2022 Weber-Stephen Products LLC. Any information provided in this document is the confidential information of Weber-Stephen Products LLC. Distribution of this material to any third party is prohibited unless approved by Weber-Stephen Products LLC.
TABLE OF CONTENTS MESSAGING 2022 WEBER CRAFTED GRILLWARE .COM RETAILER COPY WEBER CRAFTED GRIDDLE WEBER CRAFTED DUAL-SIDED SEAR GRATE WEBER CRAFTED ROTISSERIE SKEWER SET WEBER CRAFTED GRILLING BASKET WEBER CRAFTED PIZZA STONE WEBER CRAFTED ROTISSERIE CRISPING BASKET WEBER CRAFTED FRAME KIT WEBER CRAFTED COOKING GRATES COMPATIBILITY 2 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION This content follows Weber brand & regulatory standards. Do not derive from the approved copy in this book.
MESSAGING BOOKS & BRANDFOLDER WEBER MESSAGING BOOKS The goal of every Weber Grill Messaging Book is to have a simple and efficient way of sharing approved Weber retail copy to our retailers and employees. BRANDFOLDER Brandfolder is Weber’s single source for all assets. The assets include, but are not limited to: copy, lifestyle images,/videos, product feature images/videos, commercials, and how-to videos. BRANDFOLDER HELP Contact content@weberstephen.com for Brandfolder assistance.
MESSAGING WEBER CRAFTED Outdoor Kitchen Collection Create food never thought possible in a grill with the WEBER CRAFTED Outdoor Kitchen Collection; roast, bake, griddle, sear, and crisp using grillware custom made to fit WEBER grills. Transforming your grill into a complete outdoor kitchen. 4 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION This content follows Weber brand & regulatory standards. Do not derive from the approved copy in this book.
REQUIRED FRAME & GRATES WEBER CRAFTED Frame Kit & Grates In order to use the WEBER CRAFTED Outdoor Kitchen Collection, the grill must be compatible with the WEBER CRAFTED Outdoor Kitchen Collection, and equipped with two key components that will either come with the grill or sold separately: ü WEBER CRAFTED Cooking Grates ü WEBER CRAFTED Frame Kit WEBER CRAFTED grates WEBER CRAFTED frame kit 5 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION
GRILLWARE 2022 WEBER CRAFTED Grillware Griddle Rotisserie Skewers 6 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION Dual-Sided Sear Grate Grilling Basket Pizza Stone
.COM RETAILER COPY 7 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION This content follows Weber brand & regulatory standards. Do not derive from the approved copy in this book.
AMERICA’S MARKETS WEBER CRAFTED Griddle .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible on your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your right-side cooking grate with the WEBER CRAFTED Griddle and make anything from pancakes and eggs, to fajitas in your grill. WEBER CRAFTED compatible grill, frame, and cooking grates required for use.
AMERICA’S MARKETS WEBER CRAFTED Dual-Sided Sear Grate .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your right-side cooking grate with the WEBER CRAFTED Dual-Sided Sear Grate and grill restaurant-quality steaks, seafood and more in your backyard. WEBER CRAFTED compatible grill, frame, and cooking grates required for use.
AMERICA’S MARKETS WEBER CRAFTED Rotisserie Skewer Set .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply slide the WEBER CRAFTED Rotisserie Skewer Set onto the rotisserie spit in your grill to make savory, evenly cooked kebab combinations such as chicken, shrimp, veggies, and fruit. Grill rotisserie unit required for use. 65 CHARACTER COUNT BULLETS (ex: HOME DEPOT, LOWES) • 16-in.
AMERICA’S MARKETS WEBER CRAFTED Grilling Basket .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your right-side cooking grate with the WEBER CRAFTED Grilling Basket to perfectly caramelize veggies, delicate seafood, and smaller pieces of meat. WEBER CRAFTED compatible grill, frame, and cooking grates required for use.
AMERICA’S MARKETS WEBER CRAFTED Pizza Stone .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your right-side cooking grate with the WEBER CRAFTED Pizza Stone and make brick-oven-quality pizzas, artisan breads, and even desserts in your grill. WEBER CRAFTED compatible grill, frame, and cooking grates required for use.
AMERICA’S MARKETS WEBER CRAFTED Rotisserie Crisping Basket .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply attach the WEBER CRAFTED Rotisserie Crisping Basket onto the rotisserie spit in your grill to make deliciously crispy French fries, veggies, or even popcorn. Grill rotisserie unit required for use.
AMERICA’S MARKETS WEBER CRAFTED Frame Kit .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your right-side cooking grate with the WEBER CRAFTED Frame to unlock new grilling possibilities.
AMERICA’S MARKETS WEBER CRAFTED Cooking Grates .COM RETAILER COPY PRODUCT COPY Bring your kitchen outside, and create food never thought possible in your grill, with the WEBER CRAFTED Outdoor Kitchen Collection. Simply replace your existing cooking grates with the WEBER CRAFTED cooking grates and unlock the possibilities with custom fit grillware. WEBER CRAFTED frame kit also required to use WEBER CRAFTED grillware.
AMERICA’S MARKETS .COM RETAILER COPY 65 CHARACTER COUNT BULLETS (ex: HOME DEPOT, LOWES) LONGER CHARACTER COUNT BULLETS (AMAZON, ETC) & BELOW THE FOLD Fits SPIRIT 200 series 2016+ Required to use most WEBER CRAFTED grillware Superior heat retention and distribution Set of 2 • Fits SPIRIT 200 series grills 2016+ and is the gateway to using most WEBER CRAFTED grillware. • WEBER CRAFTED grates and frame are required to unlock the capabilities of most WEBER CRAFTED grillware.
AMERICA’S MARKETS .COM RETAILER COPY 65 CHARACTER COUNT BULLETS (ex: HOME DEPOT, LOWES) LONGER CHARACTER COUNT BULLETS (AMAZON, ETC) & BELOW THE FOLD Fits GENESIS 300 series grills 2016+ Required to use most WEBER CRAFTED grillware Superior heat retention and distribution Set of 2 • Fits GENESIS 300 series grills 2016+ and is the gateway to using most WEBER CRAFTED grillware. • WEBER CRAFTED grates and frame are required to unlock the capabilities of most WEBER CRAFTED grillware.
COMPATIBILITY 18 WEBER CRAFTED OUTDOOR KITCHEN COLLECTION This content follows Weber brand & regulatory standards. Do not derive from the approved copy in this book.
AMERICA’S MARKETS GAS GRILL COMPATIBILITY WEBER CRAFTED grillware can only be used with gas grills that are compatible with the WEBER CRAFTED Outdoor Kitchen Collection.
AMERICA’S MARKETS PELLET GRILL COMPATIBILITY All SMOKEFIRE wood pellet grills are compatible with the WEBER CRAFTED Outdoor Kitchen Collection by purchasing WEBER CRAFTED cooking grates and Frame Kit (unless your model already comes equipped with WEBER CRAFTED cooking grates and frame kit).
AMERICA’S MARKETS CHARCOAL GRILL COMPATIBILITY WEBER CRAFTED circular grillware that is currently branded Gourmet BBQ System or GBS (+ WEBER CRAFTED Rotisserie pieces) can be used in WEBER charcoal grills with GOURMET BBQ SYSTEM (GBS) cooking grates.
AMERICA’S MARKETS COMPATIBILITY GENESIS 2016+ SPIRIT 2016+ All SMOKEFIRE All SUMMIT gas 22-in WEBER Charcoal Grill with GBS grates GENESIS (prior to 2016) SPIRIT (prior to 2016) 22-in.
DISCLAIMER The WEBER CRAFTED Outdoor Kitchen Collection messaging book was created to be shared among various media and sales outlets for the development of WEBER CRAFTED advertising. The messaging follows our brand & regulatory standards and represents the tone of WEBER CRAFTED the way that Weber chooses to advertise. For questions regarding messaging: Amanda Donovan (adonovan@weberstephen.
