Datasheet

280
Index
C
call for action, 98–99
Campbell, David, 271
Campbell, Joseph, 78
Cannell, Charles, 205
Carlzon, Jan, 68
Carpenter, Lea, 233
Chalybäus, Heinrich Moritz, 15
change slides, 139–141
chartchooser.com, 161
charts
analytical, 146–148
bar, 152–154
colors, 150
column, 150–152
common mistakes, 152
coxcomb, 151
contrast in, 19
KeyNoteNF, 152–153
legends, 150
line, 155–156
pie, 149
PowerPoint, 152–153
presentational, 146–148
afrmations, 146
contrasts, 147
editing, 147–148
by Minard, 146
sparklines, 148
3D, 150
Ching, Bruce, 62
chunks of information, in short-term
memory, 16–17
clarity, in delivery, 202–204
client-centric presentations, 35–37,
66–68
client as always right, 35–36
empathy in, 37
imprudence, 36–37
“Meet Henry” method, 66
pandering in, 36
vision in, 36
clients. See also audiences
as always right, 35–36
empathy and, 37
imprudence, 36–37
pandering to, 36
vision for, 36
climax, 77
clip art, 127–128
Coleman, Lerita, 205
Collins, Jim, 2, 15, 32
color, in slide design, 172–177
color wheel oppositions, 174
guidelines, 177
matching techniques, 174
program sources, 174
symbolism and meaning with, 176
Windows Paint, 175
column charts, 150–152
common mistakes, 152
coxcomb, 151
communication
presentations as, 2
through story, 6
comparison slides, 54–55, 136–144
Brookes print, 137
bubble charts, 142
change, 139–141
matrix, 141–143
scale, 138–139
startup positioning, 142
Venn diagrams, 141–143
concept mapping editors,
44–45
conclusions, in story, 98–99
call for action, 98–99
case studies, 100–101
moral, 99
wrap-ups, 98
conference room style slides, 110
Confessions of a Public Speaker
(Berkun), 276
condence, in goal-setting,
28–29
condence monitors, 214, 216
conict
absence of, 52
audience expectations, 68
avoiding the obvious, 62
bad, 19
comparison slides, 54–55
denition, 52
in diagrams, 134
emotional resonance, 62
establishment of, 54–55
problem-solving, 54
familiarity, 62
genres, 53
good, 19
heroes in, 63–66
creation, 65
aws in, 67
in iconic presentations, 55
in personal stories, 69–72
opposition in, 70
personal strengths, 71–72
weaknesses in, 71–72
problems as, 56–59
with external forces, 58
interpersonal, 56–57
moral, 56
solutions, 61–62
in story, 18–19
tension, 59–61
in questions, 60
second-act syndrome, 51
unintentional associations, 62
unpredictability, 18–19
villains, 63–66
creation, 65
confrontation, in presentations,
226–232
discussions, 227–228
of experts, in audience, 227
feedback, 231–232
hostility, 230–231
humor, 228–229
offensiveness as strategy,
229–230
strong language, 230
conscious bandwidth, human
senses, 10
consistency, in presentations, 21
believability from, 246
slide templates, 117
contact improvisation, 258