User manual

Introduction
From Point-of-Sale to Point-of-Service
“The customer is king”, a motto that seems so simple and yet it demands
a permanently increasing supply of goods and services, both quantitatively
and qualitatively. More customer service and more customer information
have transformed the point-of-sale to a point-of-service, as business trans-
actions are becoming more complex and there are growing demands on
shop assistants and personnel working on the cash till.
By using the BA73A you are provided with a terminal-orientated, ergonomi-
cal and customer-friendly cashier’s workplace.
The BA73A is equipped with the PanelLink
TM
technology with the new
highlights: cable distance support up to 5m, flexible All-in-One cable for
Touch Screen, loudspeaker and supply voltage.
Optionally BA73A is equipped with a Touch Screen including a loudspea-
ker. The BA73A can be applied in all trade market segments like specialist
retailers, department stores, self-service stores, petrol stations or in restau-
rants. There is indeed a great deal of scope for implementing the BA73A.
They can be used, for example, as:
an ordering terminal
an information terminal
a lottery terminal
a point-of-sale terminal
a training terminal.
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