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Client:

Michelin

Job Name: Defender LTX FAQ

Job #: MICRET18035

File Name: MICRET18035_Defender_LTX_FAQ_BRcc.indd

Colors:

Cyan

Magenta

Yellow

Black

Trim: 8.5” x 11”

Bleed:

None

Print Scale: None

Date:

6-20-2018 2:30 PM

To Printer:

None

FINAL TO PRINTER (BLUE)

Kasey Reis

Links:

Michelin_C_S_WhiteBG_CMYK_0621.eps (20.08%),

DF_LTX_3Q_Right_2i.PSD (CMYK; 303 ppi; 98.7%), DF_

LTX_1Q_Left_2i.PSD (CMYK; 294 ppi; 101.91%)

Frequently asked questions

MICHELIN

DEFENDER

LT X

M/S

Why call the tire Defender

The MICHELIN

LTX

tires have been one of our strongest-selling

lines since they rst launched more than 20 years ago. LTX

has

since become synonymous with light trucks, long-lasting treadlife

and all-season versatility. Likewise, the MICHELIN

Defender

has

gained a reputation for unsurpassed longevity.

The Defender

LTX

M/S name is a natural combination of the

heritage of the LTX

M/S and the longevity of Defender

. Using

a family name also helps clarify and simplify tire choices for your

shoppers. The Premier

family of tires delivers maximum safety

with a luxurious ride. The PILOT

family of tires offers outstanding

sport performance. And the Defender

family of tires provides

outstanding treadlife.

Why will the MICHELIN

Defender

LTX

M/S be available in

some passenger sizes (like 215/55R16 XL)?

Michelin is extending the Defender

line to drivers of car-derived

vans such as the Ford Transit Connect. These vehicles use

dimensions typically found on passenger cars, but they have a

need for a more robust product. The Defender

LTX

M/S will

meet that need better than any tire in our portfolio. Note that

these tires will be priced higher than overlapping dedicated

passenger tires to help prevent misuse on cars. Please refer to

launch documents for the full list of sizes and ideal tments.

Why will the MICHELIN

Defender

LTX

M/S be available in

some luxury crossover sizes?

The Premier

LTX

should remain the primary line for crossovers, as

it is better suited to provide the ideal ride and comfort associated

with crossovers. The Defender

LTX

M/S will be offered in several

dimensions overlapping with the Premier

LTX

to give consumers

a choice. The Premier

family of tires delivers a luxury ride and

maximum safety, and the Defender

family of tires provides

maximum treadlife, all-season condence and fuel efciency.

The MICHELIN

Defender

LTX

M/S and

MICHELIN

LTX

M/S

look identical. What is the difference?

The primary difference is in the compound. The new advanced

EverTread

™

compound allows the Defender

LTX

M/S to hold up

to tougher conditions longer.* The result is better chip and tear

resistance in E-metric sizes, as well as improved high-severity

wear in LT-metric sizes.

If the compound is better, why is Michelin reducing

the warranty in LT-metric sizes?

There are two reasons. First and most important, Michelin

does not want to publish a warranty that is not within our

conservative estimate for treadlife. LT-metric tires are subjected

to an extremely high level of wear and tear due to both daily use

and the output of torque from modern ¾- and 1-ton trucks. The

70,000-mile warranty was valid for the LTX

M/S

, but heavy-

duty trucks (such as Ford F-250/350, Ram 2500/3500 and GM

2500/3500) have seen a dramatic increase in overall torque since

the 2009 launch of the LTX

M/S

(600 lb/ft to 850 lb/ft).

The Defender

LTX

M/S will boast the longest-lasting, toughest

compound available from Michelin to ensure a continued

reputation as the industry leader in treadlife. Note that the

E-metric sizes have the same warranty, but the UTQG treadwear

rating has increased from 720 to 800.

The second reason for the warranty decrease is simply that most

competitive warranties in LT-metric sizes are either at or below

50,000 miles. So even at 50,000 miles, the Defender

LTX

M/S

warranty is still competitive with any other warranty. More

importantly, it will provide increased wear life in severe conditions

when compared to the already successful MICHELIN

LTX

M/S

Will Michelin launch a derivative line?

Yes. Michelin launched the MICHELIN

LT A/S to meet the

needs of our club customers as well as market needs abroad.

The tire will have tread design and compounds identical to the

Defender

LTX

M/S. Sizes will be entirely E-metric (no LT-metric).

The tire will be available in 12 sizes from 15" to 20".

*Based on resistance to gravel and severe wear testing compared to MICHELIN

LTX

M/S