LG 48 Inch 4K UHD OLED Smart TV

LG OLED TV is a joy to behold. Experience truly spectacular picture quality and a host of design possibilities, with self-lit pixels. Anticipate unprecedented levels of wonder, powered by the latest cutting-edge technologies. This is everything you love about TV. When it comes to picture quality, OLED stands apart. That's because OLED has millions of self-lit pixels capable of producing perfect black and a billion rich colours. The result is a viewing experience like no other. OLED creates an immersive image through millions of pixels that turn on and off to achieve perfect black and infinite contrast. LED/LCD TVs use backlights, which can limit contrast and black levels. Go beyond the backlight, and discover stunning pictures. Stunning TV, powered by technology. The a7 Gen4 AI processor at the core of LG OLED TV uses machine learning algorithms to analyse and optimise your entertainment. With automatic adjustments to picture and sound, whatever you watch can appear spectacular. Dive into the latest movies...