Sony MASTER Series XBR-55A9F

The 14th annual TV Shootout took place recently in New York, and the panel of industry experts voted Sony's MASTER Series A9F OLED the winner. Its stunning picture quality is modeled on that of Sony's $45,000 OLED professional mastering monitors, used in many Hollywood post-production suites. Thanks to a powerful new video processor, the 55" XBR-55A9F delivers Sony's best picture quality yet, no matter what you're watching. That, combined with a unique in-screen speaker system, guarantees immersive picture and sound. Cosmetically, the XBR-55A9F stands out from the competition as well, featuring the same "lean-back" design as Sony's previous flagship OLEDs, the A1E series. The XBR-55A9F's screen has 8.3 million pixels that can brighten, dim, or power off completely. And each pixel is precisely and individually controlled by the Picture Processor X1™ Ultimate — Sony's most powerful video processor ever. It's able to identify, analyze and optimize hundreds of objects in any video frame, rather than applying g...