Sony XBR-55X900E

Basic, bare-bones 4K TVs are now amazingly cheap. But if you want a picture that will consistently wow you, no matter what source you're using, invest in a premium 4K model like the Sony XBR-55X900E. Thanks to Sony's unsurpassed video processing technology, along with impressive peak brightness capability, this TV delivers a vibrant, lifelike picture, especially with HDR (High Dynamic Range) content. What 4K does for picture detail, HDR does for contrast and color. Before HDR, video standards were based on old-school tube TVs with low brightness capabilities. By comparison, HDR-equipped TVs like the XBR-55X900E can display much greater contrast and a wider color spectrum. The combination makes pictures pop like you've never seen before. The XBR-55X900E's full-array LED backlight produces accurate, localized lighting across the entire screen. By dimming some areas of the screen and boosting others, Sony's X-tended Dynamic Range PRO™ technology produces a brightness range that's about 5 times wider than what...