Yamaha AVENTAGE RX-A3040

We have some customers who are simply looking for one thing: the best. They want the latest and the greatest of everything. If such a customer were in the market for a new home theater receiver, we'd want to show them the Yamaha AVENTAGE RX-A3040. Yamaha's flagship receiver offers everything a serious home theater enthusiast wants, including new Dolby Atmos® processing (requires upcoming firmware update). This breakthrough technology utilizes this receiver's nine-channel amp to add speakers that project sound from above your listening area. Sound cool? Just wait ‘til you hear it. With this receiver's beefy amplification and outstanding sound quality, we're confident the ‘A3040 could please just about anyone with two ears and a love of movies and music. Dolby's latest surround sound technology was designed to bring a new level of immersion to your home theater. By employing in-ceiling speakers or special Atmos enabled upward-firing speakers that reflect sound off your ceiling, Dolby Atmos offers a greater s...