Cardlytics
Page 3
While Cardlytics already has seen tremendous
increases in speed, the company knows it can
add more nodes, scale out, and go twice as fast.
“HPE Vertica meets all of our requirements. I
know how much it will cost and how much we
will gain, and I appreciate that predictability,”
Snodgrass explains.
Since moving to an HPE Vertica Analytics
Platform, Cardlytics has expanded its
relationship with Vertica by going from a
10TB license to a 250TB license and moving
from a 4-node cluster to 30 nodes. Cardlytics
currently runs a 30-node cluster on HPE
ProLiant DL380 G7 Servers running a Red
Hat Enterprise Linux operating system. The
company also continues to rely on a smaller
operational Microsoft® SQL Server
TM
database
that is complementary to HPE Vertica.
New prospects lead to more
inventory, increased revenue
One of the primary business benefits Cardlytics
is realizing with its powerful analytics database
is the ability to target prospective advertising
candidates for its online and mobile banking
rewards programs. While Cardlytics’ financial
institution partners have long valued their
native banking rewards programs, the HPE
Vertica Analytics Platform enables the
company to oer even more targeted, relevant,
and measurable advertising that takes the
platform to a new level. These capabilities
are valuable to Cardlytics’ financial institution
partners because relevant reward oers
strengthen customer relationships and
increase card usage.
“We can query our data quickly, in seconds, to
place relevant advertiser rewards in front of
the consumers who care about them most,”
Snodgrass says.
Cardlytics is also pleased with many IT
improvements it is achieving. Since Vertica
does not require a lot of maintenance,
three or four people who performed
overnight maintenance in the past now have
been repurposed to conduct analytics.
Additionally, the stability of the HPE Vertica
Analytics Platform eliminates the need for
weekly back-ups that had shut down the
system. “With row-based databases you have
to do indexing. There are no indexes in Vertica.
You never have to take it down. Vertica is
100% reliable and stable,” Snodgrass explains.
“Our operational support time has been
reduced by roughly 90%.”
Case study
Cardlytics
Industry
Advertising &
marketing services
“An analytics database I was
involved with at another
organization was not as large
in scale as what Cardlytics
has now, and that investment
was $20 million. With Vertica I
could have built it at 5% of
the cost.”
– Craig Snodgrass, Chief Data Oicer,
Cardlytics